1970s Movado Datron chronograph HS 360
In 1905, brothers Leopold and Isidore Ditesheim moved production to new facilities and named their brand Movado, which means “always on the move” in Esperanto. The watches produced by the brothers left their mark in the 20th century with their success in chronometric and performance watchmaking competitions. Movado released water-resistant wristwatches as early as 1935, and by the 1960s was producing dive watches to compete with the era’s better-known offerings from brands such as Rolex or Omega.
Did you know that Zenith & Movado jointly worked on the creation of the El Primero movement? Indeed, their collaboration, which began in 1967, resulted in one of the most appreciated and reliable calibers in the industry. As the rights to the “Zenith” brand name were already held by the “Zenith Radio Corporation” in the United States, the first models destined for the American market were to be sold under the name “Movado”. This is how the “Datachron” line, simplified to “Datron”, was launched.